Demi Lovato is helping fight misinformation about the COVID-19 vaccine by joining the “Pro-Vaxxer” campaign with Phenomenal and Higher Heights for America.
Lovato showed off her new “Pro-Vaxxer” sweatshirt on social media along with the caption: “I’m proud to join @phenomenal and @higherheights4 in launching their PRO-VAXXER campaign to help fight misinformation around the safety of the COVID-19 vaccine. All net proceeds from this sweatshirt will support grassroots mobilization and education efforts in partnership with Higher Heights to disseminate trusted information and ensure accessibility and equitability in vaccine distribution, particularly in communities of color.” 100% of its net proceeds support the cause in partnership with Higher Heights, a nonprofit organization that seeks to elevate Black women’s voices to shape and advance progressive policies and politics. Phenomenal is a female-powered lifestyle brand and media company founded by Meena Harris that uses fashion to make a statement on social issues and celebrate people’s identities.
Check out Lovato’s “Pro-Vaxxer” campaign announcement – here.
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